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If you can read this, you’re too close
October 8th, 2006 · No Comments Yet
One of the main reasons why the early 1990’s will be remembered as a fairly rubbish period in clothing is the over-prevalence of the label. Formerly something to be hidden on buckles and washing-tags, manufacturer logos suddenly took centre stage on t-shirts, jumpers and bags. Nike, Adidas, they were all at it, but the worst offender was probably Stussy.
There were numerous reasons why this was a deeply unpleasant trend - the fact that people were basically paying to be walking adverts; the fact that any aesthetic considerations whatsoever seemed to go out the window; the fact that expensive designer wear became so much more visible, making it harder for those of us who couldn’t afford it. But looking back, what was really troubling was that it spelled the end of the slogan t-shirt. [Read more →]
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See other entries about: fashion, globalisation, katherine hamnett, slogan t-shirts, stussy
