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July 22nd, 2008 · No Comments Yet
Online sales of Domino’s pizza have surged ahead of its forecasts, as its half-year profits and sales were boosted by diners shunning restaurants in favour of eating at home…[CEO Chris Moore says] ”a lot of that is due to trading down. People are eating at home and eating out at restaurants is on the wane. Previously, this was a suspicion but there is [now] evidence that is happening.”
-Domino’s Pizza beats slowdown as diners choose to eat at home [Independent, today]
Is it time to get this “crisis” in perspective, perhaps? We’ve seen doom and gloom everywhere, we’ve seen entirely irony-free references to “austerity” and “a return to the postwar years”. And what form, exactly, does this take? People ordering Pizza instead of going out to eat. God forbid that people might get so destitute they might actually have to cook.
Astonishingly, we have to look to the Standard (of all papers) for some sense:
Going 15 years without a recession does have a downside - and one that is becoming ever more obvious.
People have forgotten, or never learned, that economic slowdowns are perfectly natural, that they are not necessarily to be feared and for the most part make very little real difference to most people’s lives.
- Recession? We’ll cope just as we did before [Anthony Hamilton, Evening Standard, yesterday]
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