Rav Casley Gera

Dear Alice,

Thank you so much for your Christmas card. I was hoping my first one this year might be from a friend, or my mum, so I was obviously delighted to find it was from a book catalogue company.

And thank you so much for the gift! It was really thoughtful. How did you know that what I most wanted for Christmas was free postage and packing on my next order? How clever! A saving of 3.99 will certainly come in handy over the expensive festive period.

I must apologise though: I haven’t got you anything. It’s always so embarrassing when that happens!

To be honest, I never expected to get anything from you. You see, I never realised I was “one of your most valued customers”. I must say, I’m honoured!

I’m also a little surprised, seeing as I’ve never actually bought anything from you. I did order my four free books when I joined, of course. They’re lovely! Three history books and a nice, weighty biography. I haven’t actually read them, of course, but they look marvellous on my shelf.

It’s especially nice, given that I cancelled my membership a few months ago. It felt quite odd, not having to phone up and reject the editor’s choice every month. A bit lonely, I suppose. So of course, I was thrilled when you rang and asked me to rejoin – and offered me another free book! I remember I chose a really weighty, difficult one this time. It was nice of you to tell me their original prices, so I could be sure to choose the most expensive one. It’s a shame you had to send it out four times before I finally received a copy.

All in all, I reckon you must have sent me over £150 of free stuff! And I’ve only ever paid you, funnily enough, postage & packing. And now you’re giving me that free as well! It’s really very generous. But, then, I suppose as one of your most valued customers, I’ve earned it, haven’t I?

So thank you very much for making me feel a little more special this Christmas. Although I know your standards are high, please don’t forget your less valued customers this festive season. They deserve your Season’s Greetings too!

Kind Regards,

Rav Casley Gera